The application of social media in business runs the gamut from recruitment to marketing and has the potential to be a vital component of business strategy. Internationally, businesses are certainly taking note: 59% of respondents to a Prospero …. Thomas predicts that the future of social networking and the Web 3.0 will be a superlocal, superniche and superfocused user experience. “Personalisation is the key ingredient to this wedding cake we are calling online social …